Real-time translation in 30 languages expands access to critical product resources for contractors
WADSWORTH, Ohio, April 25, 2025 – SOPREMA U.S., a leading manufacturer of roofing, waterproofing, and building envelope solutions, is proud to announce the latest enhancement to its mobile app—a powerful new translation tool designed to make information more accessible to a diverse workforce. The app, originally launched earlier this year, enables users to navigate the full SOPREMA website in a streamlined mobile experience. Now, with the addition of the translation tool, users can translate product resources into 30 languages.
To highlight this advancement, SOPREMA has produced a brief video that demonstrates how the translation feature enhances communication and accessibility for today’s multilingual workforce.
Watch the video: Video Demonstration of Sop'Direct
This new feature brings critical documents such as technical data sheets, product data sheets, and safety data sheets within reach for teams working across language barriers. Whether on the jobsite or in the office, users can access accurate, real-time translations that support understanding, safety, and productivity.
“With SOPREMA’s translating tool, we’re not just translating words—we’re unlocking potential and communicating within the industry,” said Tupac de la Cruz, SOPREMA customer and operations manager for Roofing Solutions. “By breaking down language barriers and streamlining communication, we’re empowering every user with the knowledge they need to work smarter, safer, and more connected.”
The tool is a direct response to the needs of SOPREMA’s diverse customer base, which includes contractors, architects, distributors, and facility managers across the country.
By integrating translation into the mobile platform, SOPREMA continues to deliver on its commitment to innovation, accessibility, and customer success.
“Our goal is to make it easier for our customers to do business with us,” said Jen Grisez, Director of Marketing. “This translation feature represents a big step forward in making sure that important product information is always available, always understandable, and always at your fingertips.”
The SOPREMA app, Sop’Direct, is available now for download on both iOS and Android devices directly from your mobile device’s app store.